YUZU LEMON 24 PACK

A FORMULA FOR REAL LIFE

Today's hydration market is full of products that are either incomplete, packed with unnecessary micronutrients, or loaded with 500-1,000mg of sodium. Meanwhile, many Australians aren't getting enough Potassium and Magnesium in their everyday diet.

Sodium plays an essential role in hydration. It's an important part of the equation. The problem is that most of us are already consuming plenty of it through food. For people training before work, riding on the weekend or fitting in a lunchtime gym session, another 500-1,000mg of sodium is often unnecessary. Instead, it can leave you feeling bloated while adding to the sodium you're already getting every day.

OUR FORMULA

Most hydration products inherited their formula from traditional sports science, built for elite athletes training under extreme conditions. That model has never really been updated for the people it was never designed for in the first place.

Off Peak was built around a different question: what does the everyday achiever, someone who trains before work, runs on weekends, rides at lunch, and sits at a desk for eight hours, actually need?

Sodium at 200mg is a meaningful, functional dose. Enough to support cellular fluid uptake and replace modest sweat losses from a standard training session. Low enough to work with your existing diet rather than compound the sodium you're already getting from food. It does its job without overstaying its welcome.

Potassium at 400mg is the centrepiece of the formula. At a deliberate 1:2 sodium-to-potassium ratio, Off Peak flips the conventional script. Potassium drives hydration at the cellular level, counteracts sodium's blood pressure effects, supports muscle function and nerve signalling, and directly addresses one of the biggest mineral gaps in the modern adult diet. Most hydration drinks give you a fraction of this. We made it the priority.

Magnesium at 60mg is a real, functional dose. Not a token amount. For people training regularly and balancing long work days, magnesium supports muscle recovery, helps reduce cramping, improves sleep quality, and maintains cognitive function under load. It's also one of the minerals many adults don't get enough of. We made sure it isn't missing from your drink.

All three minerals are delivered as citrate salts, one of the most bioavailable forms available. They're absorbed efficiently and are gentler on the digestive system than many lower-cost mineral forms.

The result is a formula that hydrates at the cellular level, works alongside a normal diet, and helps address two of the most under-consumed minerals in adult nutrition. Built for the Off Peak hours that make everything else possible.

POTASSIUM: THE QUIET ACHIEVER

Potassium is the primary electrolyte inside your cells. While sodium regulates fluid outside the cell, potassium controls what happens within it, driving water into cells at the intracellular level, where hydration really matters.

Beyond hydration, potassium supports nerve signalling, muscle contraction, and healthy blood pressure regulation. It also helps counteract the blood pressure effects of excess sodium, a relationship that many hydration products overlook.

The numbers are hard to ignore. Less than 2% of adults meet the recommended daily intake of 4,700mg, and the US Dietary Guidelines identify potassium as a nutrient of public health concern. Low potassium intake is associated with increased blood pressure, kidney stone risk, bone loss, and reduced insulin sensitivity. It's one of the most consistently under-consumed minerals in the modern adult diet, and one of the most overlooked in hydration products.

SODIUM: ESSENTIAL. NOT EXCESSIVE.

Sodium plays an important role in hydration. It regulates fluid retention, supports nerve function, drives muscle contraction, and helps your body absorb water in the gut. It matters.

The challenge is dosage. Traditional sports drinks typically deliver 500-1,000mg of sodium per serve, formulated for elite athletes sustaining prolonged, high-intensity effort in hot conditions where sweat losses are extreme. Research shows these levels are appropriate for endurance events lasting several hours. For most people, however, it's simply extra sodium added to a diet where 99.4% of adults already exceed recommended sodium intake through food alone.

At everyday activity levels, excess sodium can contribute to bloating, increase blood pressure load, and work against the natural potassium-sodium balance your body is trying to maintain.

MAGNESIUM: THE RECOVERY MINERAL

Magnesium is involved in more than 300 enzymatic reactions throughout the body, including energy production, protein synthesis, muscle and nerve function, blood glucose regulation, and sleep quality. For anyone balancing training with a busy workday, it's doing invisible but essential work every single day.

The numbers are significant. A 2026 analysis published in the Journal of Nutrition found that 67.8% of US adults fall below the threshold for chronic latent magnesium deficiency. In Australia, 22% of adults are classified as deficient. For athletes and active individuals, low magnesium can impact sleep quality, recovery time, muscle cramping, cognitive performance, and energy metabolism.

Despite its importance, magnesium remains an afterthought in many hydration products, often included in token amounts for label credibility rather than meaningful functional benefit.