Privacy Policy
Effective Date: 01 August 2026
1. Who We Are
Off Peak ("Off Peak", "we", "us", "our") makes a premium sparkling hydration drink, sold direct-to-consumer across Australia through our website, drinkoffpeak.com.au. We're based in Victoria, Australia.
We take your privacy seriously. This Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, and the choices and rights you have. It's written to comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
If you have any questions about this policy or how we handle your information, contact us:
- Email: hello@drinkoffpeak.com
- Attention: Team Off Peak
By using our website or purchasing our products, you agree to the collection and use of your information as described in this policy.
2. What Personal Information We Collect
Depending on how you interact with Off Peak, we may collect:
- Contact and account details — your name, email address, shipping (and billing) address, and phone number.
- Order and purchase information — what you've bought, order history, and general purchase behaviour on our site.
- Payment information — when you check out, your payment is processed securely by Shopify Payments. Off Peak does not collect, see, or store your full card details at any time.
- Email sign-up details — if you join our newsletter, we collect your email address (and sometimes your name).
- Website and analytics data — information collected via cookies and similar technologies, including pages viewed, browsing behaviour, device and browser type, and how you found our site.
- Social media interactions — if you engage with us on Facebook or Instagram (e.g. comments, messages, ad interactions), we may receive information about that interaction from those platforms.
We only collect information that is reasonably necessary for our business functions — running our store, fulfilling orders, and marketing our products to people who want to hear from us.
3. How We Collect Your Information
We collect personal information:
- Directly from you — when you create an account, place an order, sign up to our newsletter, contactus, or interact with our social media pages.
- Automatically — through cookies and tracking technologies when you browse our website (seeSection 7 below).
- From third parties — such as Shopify (our e-commerce platform), Meta (Facebook/Instagram, if youinteract with our ads or pages), and shipping carriers (for delivery updates).
4. Why We Collect and Use Your Information
We use your personal information to:
- Process and fulfil your orders
- Communicate with you about your orders, deliveries, and customer service enquiries
- Send you marketing communications, such as product updates, promotions, and offers (only ifyou've opted in, and always with the option to unsubscribe)
- Run and measure the performance of our advertising, including via Meta Pixel and GoogleAnalytics (if applicable)
- Improve our website, products, and customer experience based on browsing and purchasebehaviour
- Comply with our legal and regulatory obligations, including under Australian Consumer Law andtax/record-keeping requirements
We do not sell your personal information to third parties.
5. Who We Share Your Information With
To run Off Peak, we share personal information with trusted service providers, including:
- Shopify — our e-commerce platform provider, which also processes payments via Shopify Payments
- Meta (Facebook/Instagram) — for advertising and audience insights via Meta Pixel; this may involve sharing hashed or de-identified data for ad targeting and measurement
- Google Analytics (if applicable) — to understand website traffic and user behaviour
- Email marketing platforms (such as Klaviyo or similar) — to manage our email list and send newsletters, order updates, and promotional emails
- Shipping carriers (such as Australia Post, Sendle, or similar) — to deliver your orders, which requires sharing your name, address, and contact details
These providers are only given the information they need to perform their services and are expected to handle it securely and in line with applicable privacy laws. We do not share your information with third parties for their own independent marketing purposes without your consent.
Some of these providers (such as Meta or Google) may store or process data on servers located outside Australia, including in the United States. Where this occurs, we take reasonable steps to ensure your information is handled consistently with the Australian Privacy Principles.
6. Marketing Communications
If you sign up to our newsletter, we'll use your email (and name, if provided) to send you occasional marketing updates about Off Peak.
You can unsubscribe from marketing emails at any time using the "unsubscribe" link in any email, or by contacting us directly at hello@drinkoffpeak.com. Unsubscribing from marketing won't affect transactional emails (like order confirmations or shipping updates).
7. Cookies and Website Analytics
Our website uses cookies and similar technologies to:
- Remember your cart and preferences
- Understand how visitors use our site (via tools like Google Analytics)
- Measure and improve the performance of our advertising (via Meta Pixel)
- Personalise content and ads you see on Meta platforms
You can control or disable cookies through your browser settings, though this may affect how well our website functions. Where required, we will seek your consent to non-essential cookies via a cookie banner or similar mechanism on our website.
8. Data Security
We take reasonable technical and organisational steps to protect your personal information from misuse, loss, unauthorised access, modification, or disclosure. This includes relying on secure, reputable platforms (like Shopify) for storing data and processing payments, and limiting access to personal information to what's needed to run our business.
No method of online transmission or storage is 100% secure, but we're committed to protecting your data to a high standard.
9. How Long We Keep Your Information
We keep personal information for as long as necessary to fulfil the purposes described in this policy, including meeting our legal, accounting, and reporting obligations (for example, Australian tax law generally requires records to be kept for five years). When information is no longer needed, we take reasonable steps to destroy or de-identify it.
10. Your Rights and How to Access or Correct Your Information
Under the Australian Privacy Principles, you have the right to:
- Ask what personal information we hold about you and request access to it
- Ask us to correct any information that is inaccurate, out of date, or incomplete
- Opt out of marketing communications at any time
- Lodge a complaint if you believe we've mishandled your personal information
To make a request, contact us at hello@drinkoffpeak.com. We'll respond within a reasonable timeframe, generally within 30 days.
If you're not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
- Website: www.oaic.gov.au
- Phone: 1300 363 992
11. Children's Privacy
Off Peak's website and products are intended for adults. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The updated version will be posted on this page with a revised effective date. We encourage you to review this policy periodically.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please get in touch:
